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If you wish your marketing efforts to be successful, the message conveyed through your company’s website must be clear and concise.
This article will explain how we helped a small, growing business achieve this by creating a functional one-page website.
Tekniko Srl is a company that offers services to the Packaging Valley in Emilia Romagna, providing on-demand specialised technicians for installing, maintaining and retrofitting automatic machines. Its business is growing because it gives customers a unique and value-added service.
Tekniko came to us to create a corporate website to support its marketing initiatives when contacting prospects. After a series of interviews with Giorgia Mordenti, in which we analysed Tekniko’s target audience, we proposed creating a one-page site. This type of site focuses on creating a simple message through an ordered structure that only allows for short explanations.
The site consists of several sections:
The banner section is the first impact of a user on the website. The challenge is giving the user information to immediately understand what services this company offers and providing rapid access to a form to request assistance through call-to-action buttons. We decided to set the company’s tone, concentrating on the text to clearly and neatly summarise Tekniko’s services.
Next, the info sections highlight the advantages for the potential customer, such as how to manage work peaks and Tekniko’s specific areas of expertise.
A contact section offers the possibility of contacting Tekniko to book specialised technicians.
Just below, an area with a visual map clarifies to potential customers the geographical location where Tekniko offers its services.
Finally, we also included the possibility for qualified technicians to apply for a position within Tekniko.
A team of competent and kind professionals who knew how to listen to us and guide us towards the choice our company needed, first of all assessing our real needs without profiting from our lack of knowledge of the web-marketing world: supporting us with useful suggestions and strategic advice which I will treasure!
Thank you all!!!
Giorgia Mordenti, Human Resources Manager – Tekniko Srl
If you need to access services such as those offered by this company, we recommend visiting www.tekniko.it.
A company’s corporate website remains a strategic asset for communicating with the outside world. Prospects and customers perceive it as the most reliable source for understanding product quality and service reliability, far above social media channels and other online sources.
To create a one-page site like Tekniko’s you can contact Cimatti Consulting. We will be ready to welcome you and listen to your ideas and requests.
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