CAPE: 40 years of history, an ever-stronger visual identity

CAPE Società Cooperativa is a leading cooperative company in the transport and logistics sector. Founded in 1983, it is based in Faenza, in the province of Ravenna, and serves local and international companies. Over the years it has constantly innovated its services to remain at the forefront of the sector.

For 2023, 40 years since its foundation, the members decided to celebrate by consolidating the brand and redesigning the website.

In mid-October 2022, Matthieu Angbeletchy from CAPE’s Commercial & Compliance Department contacted us via our contact form: ‘Good morning, we would like to be contacted for information regarding the creation of a website. Thank you very much.”

A few days later we were already at work helping them with this project.

At the first meeting, Matthieu showed us many versions of the cooperative’s logo, all different. So it was agreed to start by designing a definitive digital version of the logo as faithful as possible to the previous, but accompanied by a brand book with precise guidelines for use in the various fields of application and complete with a version celebrating the cooperative’s 40th anniversary.

In the months that followed, we took time to learn more about the professionalism and distinctive traits that have made CAPE grow, and working to improve the communication of the services offered and writing concise and clear texts for the redesign of www.capeonline.it.

Enhancing CAPE’s identity through visual innovation

While revamping CAPE’s website, we organised a photo and video session at CAPE’s premises, using a drone to capture moving footage during the washing and entry and exit of trucks at the company. This and other video footage gave greater movement to the site, enhancing the dynamic visual experience.

High-quality images and engaging videos helped convey CAPE’s message of professionalism and expertise. Visitors to the site can now see the quality of service and attention to detail that characterises the company.

“We are thrilled with the result of the photo and video session at CAPE. This distinctive element adds value to the website and allows CAPE to stand out.”

Matthieu Angbeletchy
CAPE Commercial & Compliance Department

We will continue working closely with CAPE to ensure their website reflects their corporate identity and offers visitors an engaging and informative experience.

We would like to thank CAPE for the trust placed in us. We are proud to work with companies like CAPE and to contribute to their success.

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